Literatura obcojęzyczna - Springer Berlin

• ISBN9789811678165
• Oprawamiękka
• Ilość stron245
• Rok wydania2023

This is the first book published that focuses on competition law and policy in the Japanese pharmaceutical sector. It consists of chapters written and edited żeby academics who research the industry from various perspectives, including economics, competition law, pharmaceutical regulations, and intellectual property law. Competition policies involving pharmaceutical products attract attention from academics and policymakers worldwide. The pharmaceutical industry is regulated żeby drug laws that vary from country to country and are affected żeby differing practices and industrial structures. The book begins żeby examining drug regulations and trade practices in the industry that are peculiar to Japan and its healthcare system. It then presents the Japanese Antimonopoly Act and cases involving it, and discussions of current competition law issues in the Japanese pharmaceutical industry. The book also discusses innovation and intellectual property and economic analyses of pharmaceutical regulations and drug discovery. The chapters include comparative studies on Japanese regulations vs. Those in the European Union and the United States.Japan is one of the biggest pharmaceutical markets in the world. With this in mind, the book provides "one-stop shopping" for anyone interested in pharmaceutical regulations in the country. Covering the basics but extending to in-depth explorations of complex problems, this book appeals not only to students and academics, pharmaceutical companies and regulators, but also to those dealing with real-world policy issues that encompass competition policy, intellectual property, and pharmaceutical regulation.Chapter 11 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com

• ISBN9783031455971
• Oprawamiękka
• Rok wydania2023

This fourth edition offers a practical guide to endovascular treatment of cerebrovascular disease and provides a comprehensive reference for the related neurovascular anatomy and the various disorders that affect the vascular system. Chapters cover fundamental principles underlying cerebral and spinal angiography; interventional techniques, devices, and practice guidelines; and commonly encountered cerebrovascular disorders for which interventional and endovascular methods are appropriateBuilding on the previous edition, the text is presented similarly in style and scope to emphasize accessibility and ease of reading. All chapters are fully updated to include more recent data, and obsolete products and techniques are replaced with the most current technology. Some key updates include:A greater emphasis on the use of radial artery access for the discussed endovascular techniques.The associations of COVID-19 with ischemic stroke and the implications of providing care for cerebrovascular patients during a pandemic.An extensive update to the acute ischemic stroke chapter with new references and format to more closely follow the format of other chapters in that section.Expansion of the pediatric sections of disease chapters, including discussions of genetic associations with disease. This is an ideal guide for clinicians and trainees in neurology, neurosurgery and neuroradiology, as well as practicing clinicians in related fields caring for patients with cerebrovascular disease.

• ISBN9789819925704
• Oprawatwarda
• Rok wydania2023

This book discusses all aspects of money laundering, starting from traditional approach to financial crimes to artificial intelligence-enabled solutions. It also discusses the regulators approach to curb financial crimes and how syndication among financial institutions can create a robust ecosystem for monitoring and managing financial crimes. It opens with an introduction to financial crimes for a financial institution, the context of financial crimes, and its various participants. Various types of money laundering, terrorist financing, and dealing with watch list entities are also part of the discussion. Through its twelve chapters, the book provides an overview of ways in which financial institutions deal with financial crimes; various IT solutions for monitoring and managing financial crimes; data organization and governance in the financial crimes context; machine learning and artificial intelligence (AI) in financial crimes; customer-level transaction monitoring system; machine learning-driven alert optimization; AML investigation; bias and ethical pitfalls in machine learning; and enterprise-level AI-driven Financial Crime Investigation (FCI) unit. There is also an Appendix which contains a detailed review of various data sciences approaches that are popular among practitioners.The book discusses each topic through real-life experiences. It also leverages the experience of Chief Compliance Officers of some large organizations to showcase real challenges that heads of large organizations face while dealing with this sensitive topic. It thus delivers a hands-on guide for setting up, managing, and transforming into a best-in-class financial crimes management unit. It is thus an invaluable resource for researchers, students, corporates, and industry watchers alike.

• ISBN9789819915286
• Oprawatwarda
• Rok wydania2023

This book describes translational cancer therapeutics and the way forward from clinical and molecular diagnosis to treatment. In addition, genomics alterations, microRNAs, and long non-coding RNAs translate precision medicine for the individualistic therapy of cancer patients. It describes the involvement of various pharmacogenetic factors in pharmacodynamic/pharmacokinetic (PD/PK) modulations of medicines. Indeed, the role of bioinformatics and biostatistics, considering the extensive data analysis serving precision medicine approaches, has also been entertained in the present book. Therefore, intended book demonstrates the successful medical evidence for the use of precision medicine in the treatment of cancer and its future clinical perspectives. It fills the gaps in cancer biology and precision medicine with its up-to-date content and well-designed chapters. It will serve as a valuable resource for science, medical students, and interdisciplinary researchers. It is a very welcome addition for the scientific community, research centers, and university-industry research collaborators to find out a complete capsular package about cancer drug targets, precision, and personalized medicine (including an introduction to cancer cell signaling, genomic alterations, miRNA targeting, pharmacogenetics, biomarkers, and metabolomics in precision medicine, etc.) at a single platform.

• ISBN9783031443688
• Oprawatwarda
• Ilość stron290
• Rok wydania2023

Every innovation starts its life as an idea. It is the systematic transformation of this idea, via its manifestation as an invention, to the final innovative material, device, process, method, service, etc. That is the subject of this practical step-by-step guide. It will be very useful to anyone who has a technological idea and wishes to commercialize it.The author describes a systematic transformational process in ten distinct stages, from the birth of the idea, through its technical validation and its economic viability validation, to the final market innovation. The author correlates this process with the "Technology Readiness Levels" which form the backbone of nearly all major R&D programs. In addition, the reader is introduced to the three critical milestones where crucial go/no-go decisions are made. A number of case studies have been added in this new edition and analyzed in some detail. This guide is based on many years of experience of the author in technology transfer activities both as a mentor and a senior consultant of the European Commission. The book includes a plethora of clear definitions and clarifications as well as valuable strategic advice and insights into many key aspects of the transformational process that will be useful to any inventor wishing to take their invention to its logical conclusion, that of a valuable product or service.

• ISBN9783031280238
• Oprawatwarda
• Rok wydania2023

This edited volume is dedicated to national-socialist archaeology as a Europe-wide phenomenon. It analyses the national-socialist attempts to denationalize the archaeologies of the European nations żeby creating a new unifying European archaeology on a racial base.Since the beginning of the nineteenth century, archaeology has developed into an important force behind processes of nation building. At the same time there were structures of transnational academic collaboration that strongly contributed to the internal dynamics of the primarily nationally organized research field.In those European countries that were confronted with national-socialist occupation and repression between 1939 and 1945, the transnational archaeological networks turned out to be an important starting point for developing national-socialist archaeological policies.This volume will also show how national-socialist archaeology, to some extent being valued positively as highly innovative, influenced the archaeology of non-occupied countries and how, in the end, it generally failed to overtrump the national archaeologies of Europe. It furthermore analyses the long-term impact of national-socialist rule on the development of European archaeology. How did the attempts to create a unified European archaeology after 1945 continue to influence networks, methods and terms, institutional structures or popular representations of the early past?

• ISBN9783658410858
• Oprawamiękka
• Ilość stron157
• Rok wydania2023

Dieses Übungsbuch bildet die Fortsetzung zum Einsteigerband und wendet sich an alle, die bereits Erfahrung mit der Modellierung in Solid Edge haben. Die ausführlich beschriebenen Funktionen erleichtern den Konstruktionsprozess und der tabellarische Aufbau ermöglicht ein erfolgreiches Selbststudium. Kontrollfragen mit Lösungen helfen bei der Selbstkontrolle. Die aktuelle Auflage wurde auf Basis der Version Solid Edge 2023 überarbeitet und aktualisiert. Außerdem wurde ein neues Kapitel zu Topologieoptimierung ergänzt.

• ISBN9783031091711
• Oprawamiękka
• Ilość stron247
• Rok wydania2023

This new edition features updated information on all aspects of the diagnosis and management of ovarian cancer. Embracing knowledge from around the world, this multidisciplinary book discusses current approaches to ovarian cancer that have helped stabilize the rate of both incidences and fatality for the disease. The chapters focus on genetic screening and advances in management, including the optimization of chemotherapeutic agents, gene therapy, and the latest laparoscopic and robotic surgical techniques. Further chapters address psychosocial and quality-of-life issues as well. The book is a must-have resource for wide range of practitioners who care for patients with ovarian cancer and researchers who study the disease.

• ISBN9783031363979
• Oprawatwarda
• Rok wydania2023

The aim of this book, part of the European Society of Intensive Care Medicine (ESICM) textbook series and designed żeby the NEXT Committee of the European Society of Intensive Care Medicine, is to provide the readers with a unique review of the main syndromes in Intensive Care Medicine aby means of a collection of clinical cases. The book is structured in five sections (severe infections and sepsis, respiratory medicine, cardiovascular medicine, neurocritical care and severe trauma, and miscellaneous), which will allow the reader to focus on specific area of study. Each Section begins with an "introductory chapter" to maintain cohesion. Within each Section, every chapter corresponds to a clinical case covering different aspects of a relevant disease. All the chapters have a uniform design: introduction/background, case presentation, investigations, differential diagnosis, treatment, evolution, outcome and follow-up, and discussion. The target audience of this work includes university students, fellows of intensive care medicine, critical care and emergency medicine, residents and experienced physicians aiming to review the most relevant syndromes of the speciality.

• ISBN9783662664254
• Oprawamiękka
• Ilość stron326
• Rok wydania2023

Die mathematischen Sätze gelernt? Die Formeln auch? Nun fehlt noch das Wichtigste: die Anwendung des Gelernten auf Probleme, die über ein einfaches Beispiel hinausgehen. Die mathematischen Werkzeuge, die man sich in jedem naturwissenschaftlichen Studium aneignet, lernt man schließlich erst bei der Bearbeitung von Problemen wirklich kennen. Jedoch kann das Lernen oft frustrierend werden, wenn man die Lösung nicht findet, die Lektüre diese als trivial abtut oder nur schlicht durch eine nackte Zahl ohne erläuternden Kommentar angibt.Das vorliegende Lehrbuch macht die Lesenden mit zentralen mathematischen Werkzeugen für den Physiker vertraut. Dabei werden wichtige Standardaufgaben sowie physikalische Problemstellungen ausführlich gelöst und parallel dazu die Lösungswege diskutiert. Der Schwerpunkt liegt insbesondere auf der Verknüpfung der verschiedenen Aufgaben, und zwar unabhängig vom Schwierigkeitsgrad, so dass das Lösen immer komplexerer Aufgaben schrittweise erleichtert wird. Infolgedessen sind die Lösungen keine bloße Ergänzung, sondern ein zentraler Bestandteil dieses Lehrbuchs.

• ISBN9783030923518
• Oprawamiękka
• Ilość stron281
• Rok wydania2023

This atlas showcases cross-sectional anatomy for the proper interpretation of images generated from PET/MRI, PET/CT, and SPECT/CT applications. Hybrid imaging is at the forefront of nuclear and molecular imaging and enhances data acquisition for the purposes of diagnosis and treatment. Simultaneous evaluation of anatomic and metabolic information about normal and abnormal processes addresses complex clinical questions and raises the level of confidence of the scan interpretation. Extensively illustrated with high-resolution PET/MRI, PET/CT and SPECT/CT images, this atlas provides precise morphologic information for the whole body as well as for specific regions such as the head and neck, abdomen, and musculoskeletal system. Atlas and Anatomy of PET/MRI, PET/CT, AND SPECT/CT, Second Edition is a unique resource for physicians and residents in nuclear medicine, radiology, oncology, neurology, and cardiology.

• ISBN9783658402211
• Oprawamiękka
• Ilość stron170
• Rok wydania2023

Ein schneller und effektiver Einstieg in die 3D-Modellierung mit Solid Edge 2022 ist mit diesem Übungsbuch sichergestellt. Die wichtigsten Befehle und Abläufe werden anschaulich dargestellt und erläutert. Der Schwerpunkt liegt dabei auf den grundlegenden Funktionen zur Modellierung von Einzelteilen und Baugruppen sowie zur Erstellung technischer Zeichnungen. Aufgrund des tabellarischen Aufbaus ist es für das Selbststudium sehr gut geeignet. Die 9. Auflage wurde auf Basis der Version Solid Edge 2023 überarbeitet und aktualisiert. Auch die umgestellte Modellierreihenfolge des Gehäuses wird in diesem Buch bereits berücksichtigt.

• ISBN9783662672761
• Oprawamiękka
• Rok wydania2023

In diesem Lehr- und Fachbuch werden vorwiegend die Grundlagen des maschinellen Lernens (ML) erläutert. Die Hauptthemen sind die mathematischen Grundlagen, Optimierungsmethoden und die ML-Algorithmen. Die Kapitel enthalten Beispiel-Übungen mit Python-Code. In den vorderen Kapiteln werden die mathematischen Grundlagen dargestellt. Der Hauptteil befasst sich mit den zentralen Konzepten des maschinellen Lernens. Das Buch wird abgerundet durch Kapitel zu speziellen Anwendungen in verschiedenen Disziplinen. Die Zielgruppe sind hauptsächlich Studierende, welche sich in dieses Themengebiet einarbeiten möchten. Ingenieure können ebenfalls von diesem Fachbuch profitieren, da ein großer Schwerpunkt bei der Anwendung von ML liegt. Besonders die Verwendung in interdisziplinären Fachrichtungen wie der Regelungstechnik, Bildverarbeitung und der Chemie werden aufgezeigt.

• ISBN9783662676844
• Oprawamiękka
• Rok wydania2023

Seit Jahrzehnten der unangefochtene Bestseller für die Psychopharmakotherapie!Verlässlichkeit und Kompetenz zeichnet auch die 14. Auflage des Kompendiums aus. In der Neuauflage wurden sämtliche Inhalte sorgfältig überarbeitet und auf den neuesten Stand gebracht. Selbstverständlich finden Sie alle neuen Präparate mit den aktuellsten Empfehlungen und Bewertungen und die Berücksichtigung der DSM-5 Klassifikation.Das "Kompendium der psychiatrischen Pharmakotherapie" ist der unverzichtbare Leitfaden für die Psychiatrie. Nirgendwo sonst findet man so komprimiert alles Wissenswerte rund um die Psychopharmakotherapie PLUS alles Wesentliche zu den einzelnen psychischen Störungen.

• ISBN9783030837402
• Oprawamiękka
• Ilość stron263
• Rok wydania2023

This textbook comprehensively covers mechanical ventilation in neonates and children integrating the latest knowledge and understanding of developmental biology, age-related and disease-specific physiologic differences in the practice of mechanical ventilation. The physiology associated with ventilation and lung mechanics are described. Guidance is provided on how to carry out a range of clinical assessments appropriately, including those for ventilation, mechanics and breathing control. Available pathophysiology-based management strategies for a range of situations including respiratory failure and ventilatory failure are also provided. Mechanical Ventilation in Neonates and Children: A Pathophysiology Based Management Approach broadly covers a range of topics associated with mechanical ventilation in children and neonates. It is a valuable resource for specific seminars or courses that concentrate on respiratory failure in children and for those preparing for board certification examinations for neonatal/perinatal medicine and pediatric critical care medicine.

• ISBN9789811919046
• Oprawamiękka
• Ilość stron167
• Rok wydania2023

This book analyzes Ohira's ideology, philosophy, and actions as a politician and a minister, based on primary sources from Japan and the USA, and makes a significant contribution to the field of Japanese political and diplomatic history. This book is the first critical biography to chart Masayoshi Ohira's life and work, with a focus on his political philosophy, and how he sought to create a new order in the Asia-Pacific region, framing a plan for solidarity across the Pacific Rim. If a statesman is a politician who has made diplomacy their life's work, then Ohira can be regarded as the first Japanese statesman of the modern era. While this ambition remained unfulfilled, Ohira's involvement in foreign policy was long and intensive-and highly influential-on the region. One of only two postwar prime ministers to have served as foreign minister for two terms, he attempted to balance the pursuit of a new order in the Pacific Rim with Asian diplomacy and focused on cooperation with the USA without becoming overly reliant on it. With the new availability of original documents decades after his death, this book has become possible, enabling the author to systematically follow and record Ohira's diplomatic vision. Combining history, political philosophy, political science, and international relations, this book is of appeal to history scholars and students of Japan, as well as of the foreign relations of countries such as the USA, China, and Korea.

• ISBN9783030805401
• Oprawamiękka
• Ilość stron246
• Rok wydania2023

This textbook for a one-semester course in Electrical Circuits and Devices is written to be concise, understandable, and applicable. Every new concept is illustrated with numerous examples and figures, in order to facilitate learning. The simple and clear style of presentation is complemented by a spiral and modular approach to the topic. This method supports the learning of those who are new to the field, as well as provides in-depth coverage for those who are more experienced. The author discusses electronic devices using a spiral approach, in which key devices such as diodes and transistors are first covered with simple models that beginning students can easily understand. After the reader has grasped the fundamental concepts, the topics are covered again with greater depth in the latter chapters.

• ISBN9781484297537
• Oprawamiękka
• Rok wydania2023

This book is a complete guide to using functions in Power Query designed to help users of all skill levels learn and master its various functions.The Ultimate Guide to Functions in Power Query begins with an introduction to Power Query and an overview of the different types of functions available, along with detailed explanations of how to use each of them. You'll see how to leverage power functions to process and transform large datasets from various sources and learn advanced techniques such as creating custom functions and using conditional statements. The book also covers best practices for using functions, including tips on how to optimize query performance and troubleshoot common errors. Using practical example applications, Author Omid Motamedisedeh demonstrates how to optimize your data processing workflows, saving time and boosting productivity.By the end of the book, readers will have a deep understanding of Power Query functions and be able to apply their knowledge to a wide range of data analysis tasks.What You Will LearnMaster the fundamentals of Power Query, including how to load and transform data from various sourcesUnderstand all the functions available in Power Query, including text, date/time, logical, numeric, and moreUse functions to transform data and perform complex calculationsEmploy advanced techniques such as custom functions, conditional statements, and working with parametersOptimize query performance, handle errors, and use the M language effectivelyUse real-world examples and exercises to hone your skills and gain practical experience with the toolWho This Book Is ForAnyone who wants to learn how to use functions in Power Query to transform and analyze data. This includes data analysts, business analysts, Excel users, and Data scientists. Readers should have a basic understanding of Excel and data analysis concepts, but may be new to Power Query and functions.

• ISBN9783030823375
• Oprawamiękka
• Ilość stron542
• Rok wydania2023

Filling a gap in the present inventory of Plastic Surgery Textbooks, this compact, practice-oriented study guide delivers comprehensive, clear and up-to-date information on all the basics of plastic surgery in clinical practice. Methodological rigor, together with a lean style and layout were chosen; boxes and teaching objectives are included to help memorize fundamentals. Starting from basics such as the physiology and pathology of skin and wound healing, suture techniques, dressings and dermal substitutes, grafts, flaps and microsurgical techniques, the textbook then tackles topics including malformations, skin cancer, and traumas like burns and wounds. The respective contributions were written by American, British, Italian, German, Korean and Taiwanese teaching experts in the field. Over 250 full color illustrations, line drawings, and videos support the main text: accordingly, this textbook will appeal to advanced, upper-undergraduate students and residents preparing for plastic and reconstructive surgery in-training.

• ISBN9789819957354
• Oprawatwarda
• Rok wydania2023

This textbook is second edition of popular textbook of plant physiology and metabolism. The first edition of this book gained noteworthy acceptance (more than 4.9 Million downloads) among graduate and masters level students and faculty world over, with many Universities recommending it as a preferred reading in their syllabi.The second edition provides up to date and latest information on all the topics covered while also including the basic concepts. The text is supported with clear, easy to understand Figures, Tables, Box items, summaries, perspectives, thought-provoking multiple-choice questions, latest references for further reading, glossary and a detailed subject index. Authors have also added a number of key concepts, discoveries in the form of boxed- items in each chapter.Plant physiology deals with understanding the various processes, functioning, growth, development and survival of plants in normal and stressful conditions. The study involves analysis of the above-stated processes at molecular, sub-cellular, cellular, tissue and plant level in relation with its surrounding environment. Plant physiology is an experimental science, and its concepts are very rapidly changing through applications from chemical biology, cytochemical, fluorometric, biochemical and molecular techniques, and metabolomic and proteomic analysis. Consequently, this branch of modern plant biology has experienced significant generation of new information in most areas. The newer concepts so derived are being also rapidly put into applications in crop physiology. Novel molecules, such nanourea, nitric oxide, gaseous signalling molecules like hydrogen sulphide, are rapidly finding significant applications among crop plants. This textbook, therefore, brings forth an inclusive coverage of the field contained in 35 chapters, divided into five major units. It serves as essential reading material for post-graduate and undergraduate students of botany, plant sciences, plant physiology, agriculture, forestry, ecology, soil science, and environmental sciences. This textbook is also of interest to teachers, researchers, scientists, and policymakers.

• ISBN9783031108419
• Oprawamiękka
• Ilość stron325
• Rok wydania2023

This book aims to address the infusion sequence of the main protocols used in the treatment of varied solid cancers. Since an inadequate infusion sequence can compromise the patient's treatment, this work will provide support to professionals working in the field of oncology in assessing each chemotherapy infusion sequence.The introductory chapters present the definition, indication, and the risks and benefits of polypharmacy in cancer therapy, and discuss the importance of drug combination in cancer treatment. Chapter 2 focuses on the challenges and also the toxicity of combination therapy in cancer, while chapter 3 highlights the parameters that must be evaluated before defining the infusion sequence, such as pharmacodynamic and pharmacokinetic profiles, drugs' stability when diluted or reconstituted, toxicological profile of each drug, among others.The remaining chapters are divided aby type of cancer. The content is focused on solid tumors, dividing the chapters according to breast, gastrointestinal, genitourinary, gynecological, head and neck, lung, and neurological cancers. In each chapter the epidemiological profiles, pathophysiology, therapeutic modalities, and the main chemotherapy protocols are addressed, as well as efficacy studies and data on the infusion sequence of each mentioned protocol.This work will be a valuable resource to physicians, nurses, and pharmacists, and may help to improve health service practices.

• ISBN9783662663554
• Oprawamiękka
• Ilość stron320
• Rok wydania2023

Die Schulmathematik vermittelt meist nur einen sehr eingeschränkten Einblick in die beweisorientierte und axiomatisch aufgebaute moderne Mathematik - Studienanfänger werden daher oft unvorbereitet von der Hochschulmathematik getroffen.Dieses Lehrbuch erleichtert den nötigen Übergang zum selbstständigen Erarbeiten und Lernen mathematischer Beweise und Inhalte: Es motiviert die Lesenden, selbst aktiv zu werden und sich alleine an den gegebenen Problemstellungen zu versuchen. Dabei wird viel Wert auf leichte Sprache, ausführliche Erklärungen und detaillierte Beispiele gelegt. Somit ist das Buch optimal zum Selbststudium, als Material für Online-Lehrveranstaltungen oder als Ergänzung zu klassischen Mathematik-Vorkursen geeignet.Die einzelnen Kapitel können weitgehend eigenständig und selektiv gelesen bzw. Bearbeitet werden, sind aber einheitlich aufgebaut: Jedes Kapitel orientiert sich inhaltlich an einer zu Beginn dargestellten Leitfrage. Auf dem Weg zur Antwort werden die Lesenden von ausführlichen Erläuterungen, Schnellaufgaben, klassischen Übungsaufgaben und Wiederholungsaufgaben begleitet. Die Relevanz der Ergebnisse wird abschließend erläutert; an einigen Stellen gehen die Autoren sogar auf aktuelle Forschung ein oder geben Ausblicke auf tiefere mathematische Erkenntnisse.Die mathematische Basis dieses Buchs ist die zweisemestrige Vorlesung zur Elementarmathematik für das Haupt- und Realschul-Lehramt an der Goethe Universität Frankfurt. Daher eignet sich das Buch besonders gut für Lehramtsstudierende (auch für das gymnasiale Lehramt), als Anregung für Lehrkräfte oder als Ausblick für motivierte Schüler sowie als Brückenkursmaterial.

• ISBN9783662675991
• Oprawamiękka
• Rok wydania2023

Sprachführer für den PflegealltagDieses übersichtliche Wörterbuch ist ein unverzichtbarer Helfer im Gespräch. Begriffe und einfache Sätze aus dem Alltag werden in beiden Sprachen aufgeführt und erleichtern die Verständigung im Alltag. Einfache Dialoge zu Alltagsthemen wie z.B. Wohlbefinden, Krankheit, Arztbesuch, Haushalt, und Ernährung. Neu in der zweiten Auflage sind Podcasts zum Anhören und Lernen! Aber auch wichtige Fachbegriffe aus der Pflege werden erläutert. Zahlreiche Abbildungen unterstützen das Gespräch und hilfreiche Vokabellisten erleichtern das Lernen neuer Wörter.Empfehlenswert für kroatische Pflegekräfte und Haushaltshilfen, die in Deutschland, Österreich oder in der Schweiz arbeiten; aber auch Senioren und Angehörige finden darin Hilfen zum Gespräch.Knjiga fraza za svakodnevnu njeguOvaj jasan rjecnik nezamjenjiv je pomagac u razgovoru. Pojmovi i jednostavne recenice iz svakodnevnog zivota navedeni su na oba jezika i olaksavaju komunikaciju u svakodnevnom zivotu. Jednostavni dijalozi o svakodnevnim temama kao sto su dobrobit, bolest, posjeti lijecniku, kucanstvo i prehrana. Novost u drugom izdanju su podcasti za slusanje i ucenje! Ali objasnjavaju se i vazni tehnicki pojmovi iz sestrinstva. Brojne ilustracije podrzavaju razgovor, a korisni popisi vokabulara olaksavaju ucenje novih rijeci. Preporucuje se hrvatskim njegovateljima i domacim pomagacima koji rade u Njemackoj, Austriji ili Svicarskoj; Ali i stariji i ro aci pronaci ce pomoc za razgovor s njima.

• ISBN9783031326493
• Oprawamiękka
• Rok wydania2023

This book covers essential information necessary in diagnosing and treating pediatric patients in the emergency room.A second edition to its successful predecessor, this book addresses that need by placing vital clinical management and algorithms into a quick and simple guidebook that can be accessed within moments from a scrub pocket or white coat. It includes updated chapters from the original table of contents, as well as new chapters that address important topics, such as approaches to domestic violence and child abuse. Though it includes new chapters, it is still an easy, quick access reference that can be used for those facts that are absolutely essential, but are often difficult to remember. Color images and flow charts allow doctors to grasp the essentials quickly, while more detailed explanations are included alongside for trainees. Quick Hits for Pediatric Emergency Medicine, second edition uses updated tips, caveats, drug dosing, and pearls to assist the provider who may not be familiar with all of the unique nuances of the pediatric population. This is ideal for emergency department physicians, nurses, and trainees including students, residents, and fellows.

• ISBN9789811999246
• Oprawatwarda
• Rok wydania2023

This book discusses the contribution of genetics and epigenetics alterations in the initiation, development, and recurrence of breast cancer. It also reviews the potential of translating the epigenetic alterations into diagnosis, prognosis, and breast cancer therapy. The initial chapters explore the epigenetics, etiology, and conventional treatment strategies for breast cancer. The subsequent chapters discuss the genetic landscape and cover three main epigenetic modulation mechanisms; histone modification, DNA methylation, and miRNA silencing. Further, the book explores the potential of epigenetic drugs in treating breast cancer. Lastly, it covers the phytochemicals targeting epigenetic modulators in breast cancer treatment. This book is an essential source for researchers and practitioners interested in exploring the potential of epigenetics modulators in breast cancer treatment.

• ISBN9783031213571
• Oprawatwarda
• Ilość stron377
• Rok wydania2023

The concepts of the neuroendocrine system and the immune system emerged more or less simultaneously in the second half of the 20th century. Although these systems have a high degree of autonomy, it has also become clear that they interact in many ways and at different levels. This book focuses on the neuroendocrine and immune interactions that are fundamental to normal development and maintenance of health.The first introductory chapters are devoted to the historical and philosophical concepts within the field, as well as evolutionary considerations, offering critical interdisciplinary perspectives on the development of this field of research. Without attempting an exhaustive overview, the book then introduces some of the regulatory pathways that mediate interactions between the neuroendocrine and immune systems and examines modulating factors such as age and sex. In addition, several chapters address the importance of neuroendocrine-immune interactions in some disease states. Readers can expect to gain a broad perspective of neuroendocrine-immune interactions in development, health, and disease, along with a critical evaluation of current methods used in the field. Given its scope, the book is essential reading for undergraduate and graduate students with an interest in neuroendocrinology, neuroimmunology, and neuroscience, as well as postdoctoral fellows and established researchers seeking a comprehensive overview and historical perspective of the field of neuroendocrine-immune interactions.

• ISBN9783662676011
• Oprawamiękka
• Rok wydania2023

Sprachführer für den PflegealltagDieses übersichtliche Wörterbuch ist ein unverzichtbarer Helfer im Gespräch. Begriffe und einfache Sätze aus dem Alltag werden in beiden Sprachen aufgeführt und erleichtern die Verständigung im Alltag. Einfache Dialoge zu Alltagsthemen wie z.B. Wohlbefinden, Krankheit, Arztbesuch, Haushalt, und Ernährung. Neu in der dritten Auflage sind Podcasts zum Anhören und Lernen! Aber auch wichtige Fachbegriffe aus der Pflege werden erläutert. Zahlreiche Abbildungen unterstützen das Gespräch und hilfreiche Vokabellisten erleichtern das Lernen neuer Wörter.Empfehlenswert für rumänische Pflegekräfte und Haushaltshilfen, die in Deutschland, Österreich oder in der Schweiz arbeiten; aber auch Senioren und Angehörige finden darin Hilfen zum Gespräch.Ghid lingvistic pentru îngrijirea zilnicaAcest dic ionar clar prezentat este un ajutor indispensabil în conversa ie. Termenii i frazele simple din via a de zi cu zi sunt enumerate în ambele limbi i faciliteaza comunicarea în via a cotidiana. Dialoguri simple pe teme cotidiene precum bunastarea, boala, vizitele la medic, gospodaria i alimenta ia. Nou în cea de-a treia edi ie sunt podcast-uri pentru a asculta i a înva a! Dar sunt explica i i termeni tehnici importan i din domeniul îngrijirii. Numeroase ilustra ii sus in conversa ia, iar listele de vocabular utile faciliteaza înva area cuvintelor noi.Recomandat pentru îngrijitorii i menajerele din România care lucreaza în Germania, Austria sau Elve ia, dar i pentru persoanele în vârsta i rudele acestora vor gasi un interlocutor.

• ISBN9783031384882
• Oprawamiękka
• Rok wydania2023

Since publication of the first edition in 2005, The Handbook of International Loan Documentation has been an essential reference for lenders, their advisers and their customers, providing a practical and comprehensive review of the terms of international loan documentation.The book guides the reader, step by step, clause by clause, through the loan agreement, from start to finish. It gives detailed explanations of the purpose and commercial implications of each clause and highlights those clauses which have the biggest commercial impact. For each key clause, the text discusses some common negotiation points from the point of view of both borrower and lender. It also alerts readers to big picture issues: such as scope, flexibility, control, and syndicate democracy, as well as to pitfalls to watch out for, such as uncapitalised definitions, conflicting provisions and the role of Defaults and Events of Default. By explaining the structure and purpose of the various clauses, it equips readers with the tools to review the documents strategically and to navigate easily between the different provisions so as to follow key themes and to spot any commercial implications with ease.This definitive resource on international loan documentation, now in its third edition, provides a practical and comprehensive review of the terms of international loan agreements for bankers and lawyers at all levels of experience involved in international lending. This edition has been substantially expanded and updated to reflect significant changes since the previous edition including Brexit, post LIBOR interest options and the rise of ESG and sustainability linked loans, and includes English law concepts and a glossary of terms.

• ISBN9783031287008
• Oprawatwarda
• Ilość stron975
• Rok wydania2023

This book covers the basic concepts and principles of operating systems, showing how to apply them to the design and implementation of complete operating systems for embedded and real-time systems. It includes all the foundational and background information on ARM architecture, ARM instructions and programming, toolchain for developing programs, virtual machines for software implementation and testing, program execution image, function call conventions, run-time stack usage and link C programs with assembly code.Embedded and Real-Time Operating Systems describes the design and implementation of a complete OS for embedded systems in incremental steps, explaining the design principles and implementation techniques. For Symmetric Multiprocessing (SMP) embedded systems, the author examines the ARM MPcore processors, which include the SCU and GIC for interrupts routing and interprocessor communication and synchronization by Software Generated Interrupts (SGIs).This Second Edition covers ARM64 architecture and programming. These include exception levels, vector tables and exceptions handling, GICv3 programming and interrupt processing. It covers virtual to physical address mappings in ARMv8, and shows a 64-bit OS with kernel space in EL1 and separate user spaces in EL0. It also covers ARM TrustZone technology and secure systems. These include hardware and software architectures for secure and normal worlds, interactions and switching between the two worlds. It shows a secure world comprising a secure monitor in EL3 to provide service functions, and a normal world comprising processes in non-secure EL1, which use SMC to access service functions in the secure world.Throughout the book, complete working sample systems demonstrate the design principles and implementation techniques. The content is suitable for advanced-level and graduate students working in software engineering, programming, and systems theory.

• ISBN9781484296028
• Oprawamiękka
• Rok wydania2023

This book is an instructional text that will teach you how to code x86-64 assembly language functions. It also explains how you can exploit the SIMD capabilities of an x86-64 processor using x86-64 assembly language and the AVX, AVX2, and AVX-512 instruction sets.This updated edition's content and organization are designed to help you quickly understand x86-64 assembly language programming and the unique computational capabilities of x86 processors. The source code is structured to accelerate learning and comprehension of essential x86-64 assembly language programming constructs and data structures. Modern X86 Assembly Language Programming, Third Edition includes source code for both Windows and Linux. The source code elucidates current x86-64 assembly language programming practices, run-time calling conventions, and the latest generation of software development tools.What You Will LearnUnderstand important details of the x86-64 processor platform, including its core architecture, data types, registers, memory addressing modes, and the basic instruction setUse the x86-64 instruction set to create assembly language functions that are callable from C++Create assembly language code for both Windows and Linux using modern software development tools including MASM (Windows) and NASM (Linux)Employ x86-64 assembly language to efficiently manipulate common data types and programming constructs including integers, text strings, arrays, matrices, and user-defined structuresExplore indispensable elements of x86 SIMD architectures, register sets, and data types.Master x86 SIMD arithmetic and data operations using both integer and floating-point operandsHarness the AVX, AVX2, and AVX-512 instruction sets to accelerate the performance of computationally-intense calculations in machine learning, image processing, signal processing, computer graphics, statistics, and matrix arithmetic applicationsApply leading-edge coding strategies to optimally exploit the AVX, AVX2, and AVX-512 instruction sets for maximum possible performanceWho This Book Is ForSoftware developers who are creating programs for x86 platforms and want to learn how to code performance-enhanced algorithms using the core x86-64 instruction set; developers who need to learn how to write SIMD functions or accelerate the performance of existing code using the AVX, AVX2, and AVX-512 instruction sets; and computer science/engineering students or hobbyists who want to learn or better understand x86-64 assembly language programming and the AVX, AVX2, and AVX-512 instruction sets.

• ISBN9783030989132
• Oprawamiękka
• Ilość stron185
• Rok wydania2023

This atlas provides a step-by-step manual in using the video-oto-endoscope (VOE) as a tool to study ear diseases in cats and dogs. Illustrated żeby numerous high-resolution images and case studies, the book explains in a highly accessible manner when and how to use VOE. It teaches how to differ between a normal and a pathological animal ear and guides the reader in diagnosing a particular disease. The book's main section provides in-depth information on causes, clinical picture, and imaging of ear diseases such as acute otitis externa, bronic otitis externa, and otitis media in small animals. Moreover, the atlas introduces technical fundamentals of the instrument and gives tips for its correct handling and cleaning. Further, readers are instructed on how to best prepare the animal patient for examination by VOE. The atlas addresses veterinary practitioners and veterinary technicians who are interested in performing otological examinations in cats and dogs.

• ISBN9781484292679
• Oprawamiękka
• Ilość stron265
• Rok wydania2023

Intermediate-Advanced user level

• ISBN9783031374159
• Oprawatwarda
• Rok wydania2023

This book is a quick start guide that equips students and professionals with musculoskeletal ultrasound image acquisition basics. Written in plain language, it focuses on the common, clinically relevant conditions diagnosable żeby musculoskeletal ultrasound. With many verbal and illustrative mnemonics, images, and whimsical illustrations, the manual provides many different methods to remember complicated anatomy and examination protocols.Manual of Musculoskeletal Ultrasound teaches a protocol-based approach designed to help people understand why and how we perform musculoskeletal ultrasound studies. Each chapter covers a different body part and starts with basic anatomy and the clinical questions we want an ultrasound examination of that body part to answer. The protocols within each chapter tell the student precisely how and where to move the probe to obtain and optimize images. It demonstrates what a normal sonographic image should look like and explains what dynamic or structural issues would be abnormal in certain clinical circumstances. The protocol is a checklist that can be practiced on a partner or the reader themself. Chapters also discuss pathologic entities discernable on ultrasound, pitfalls to avoid, and imaging tricks of the trade.This manual is invaluable for students and practicing clinicians in rheumatology, orthopedics, physiatry, neurology, sports medicine, advanced practice, and sonography.

• ISBN9783031310713
• Oprawamiękka
• Rok wydania2023

Publishing your research in an international journal is key to your success in academia. This guide is based on a study of over 1000 manuscripts and reviewers' reports revealing why papers written żeby non-native researchers are often rejected due to problems with English usage and poor structure and content. With easy-to-follow rules and tips, and examples taken from published and unpublished papers, you will learn how to:prepare and structure a manuscriptincrease readability and reduce the number of mistakes you make in English aby writing concisely, with no redundancy and no ambiguitywrite a title and an abstract that will attract attention and be readdecide what to include in the various parts of the paper (Introduction, Methodology, Discussion etc)highlight your claims and contributionavoid plagiarismdiscuss the limitations of your researchchoose the correct tenses and stylesatisfy the requirements of editors and reviewersThis edition has two completely new chapters covering machine translation and using AI tools (e.g. Chatbots, paraphrasers, editing tools) to improve and correct the English of a text.Other titles in this series:Grammar, Usage and StyleGrammar, Vocabulary, and Writing Exercises (three volumes)100 Tips to Avoid Mistakes in Academic Writing and PresentingEnglish for Presentations at International ConferencesEnglish for Academic Correspondence English for Interacting on Campus English for Academic CVs, Resumes, and Online Profiles English for Academic Research: A Guide for Teachers Adrian Wallwork is the author of more than 40 English Language Teaching (ELT) and English for Academic Purposes (EAP) textbooks. He has trained several thousand PhD students and researchers from 50 countries to prepare and give presentations. He edits research manuscripts through his own proofreading and editing service.

• ISBN9783658384692
• Oprawatwarda
• Ilość stron584
• Rok wydania2023

The focus of the book is on the driving dynamic properties of racing vehicles. The interaction of the tyre, the aerodynamics of the chassis and the limited slip differential specific to racing vehicles is dealt with. A chapter on the basics of vehicle dynamics makes it possible to get started with this topic even without prior automotive engineering training. A historical review and a consideration of the essential safety aspects create an understanding of higher-level requirements, which are specified, for example, aby the technical regulations.

• ISBN9789811942136
• Oprawamiękka
• Ilość stron372
• Rok wydania2023

This book provides a thorough understanding of the key policy debates on international trade and investment for development with a focus on the East African Community (EAC) to strengthen Member States' capacity to develop policies to promote their exports' competitiveness and diversification. Beyond Member States', the book serves as a base for a deeper understanding of the challenges, opportunities and requirements of the intra-continental trade agreement which is now in sight with the ratification of the Tripartite (EAC-COMESA-SADC) Free Trade Area that is critical in addressing key constraints to trade in the African continent. Moreover, the lessons from this edited volume may also extend to the challenges and opportunities of the African Continental Free Trade Area. The book brings together a comprehensive overview and an evidence-based analysis that can be considered best practice in the region. The trade and investment policy analysis of constraints and opportunities aims to improve trade and competitiveness and covers macro- (economy-wide), meso- (sectoral) and micro- (firm or household) levels. This multi-level approach is crucial for understanding how current trade and investment policies limit competitiveness and diversification in order to identify more tangible policy action for overcoming such constraints. The individual contributors follow comprehensive applied empirical approaches, and each chapter generates knowledge needed to identify key challenges and opportunities focusing on research-led policy-relevant approaches that enable readers to better understand national, bilateral, and multilateral cooperation as well as policies for sustainable development in East Africa. The contributors know the EAC context very well as their engagement in policymaking goes beyond the context of the papers they are writing about. The individual chapters were developed as part of a research and capacity building programme under the aegis of ACP and EU that we implemented in 2020-2022. The research project well fits into the Frontiers in African Business Research series as we have many African contributors. The contributions matter to policymakers and academic circles. For students, the book serves as an excellent guide for understanding international trade and investment theories and gaining up-to-date knowledge on developments in the world economy and their effects on developing countries and SDGs. Trade policy researchers and students will be able to extend theories and empirical data to address new and emerging topics beyond the settings already covered in the book.

• ISBN9783031296413
• Oprawatwarda
• Rok wydania2023

This textbook covers both classical and modern models in deep learning and includes examples and exercises throughout the chapters. Deep learning methods for various data domains, such as text, images, and graphs are presented in detail. The chapters of this book span three categories: The basics of neural networks: The backpropagation algorithm is discussed in Chapter 2.Many traditional machine learning models can be understood as special cases of neural networks. Chapter 3 explores the connections between traditional machine learning and neural networks. Support vector machines, linear/logistic regression, singular value decomposition, matrix factorization, and recommender systems are shown to be special cases of neural networks. Fundamentals of neural networks: A detailed discussion of training and regularization is provided in Chapters 4 and 5. Chapters 6 and 7 present radial-basis function (RBF) networks and restricted Boltzmann machines. Advanced topics in neural networks: Chapters 8, 9, and 10 discuss recurrent neural networks, convolutional neural networks, and graph neural networks. Several advanced topics like deep reinforcement learning, attention mechanisms, transformer networks, Kohonen self-organizing maps, and generative adversarial networks are introduced in Chapters 11 and 12. The textbook is written for graduate students and upper under graduate level students. Researchers and practitioners working within this related field will want to purchase this as well.Where possible, an application-centric view is highlighted in order to provide an understanding of the practical uses of each class of techniques.The second edition is substantially reorganized and expanded with separate chapters on backpropagation and graph neural networks. Many chapters have been significantly revised over the first edition.Greater focus is placed on modern deep learning ideas such as attention mechanisms, transformers, and pre-trained language models.

• ISBN9783030959081
• Oprawamiękka
• Ilość stron677
• Rok wydania2023

This textbook is a fully updated and revised third edition of a highly successful practical guide to the care of the polytrauma patient. Broadening its readership to students, this new edition comprehensively describes the clinical course of multiple and severe injuries, from the accident scene to rehabilitation.It provides essential practical information on the care of patients both with blunt and penetrating trauma to multiple body regions, and discusses the management of truncal injuries (head, chest, abdomen) as well as fractures of the extremities, pelvis and spine. Further, the book highlights associated injuries that may alter decisions concerning patients with polytrauma.This new, revised edition takes full account of recent developments, including the increasing economic pressure on health care systems, prehospital treatment, changes in trauma systems and related education, and the improved survival of polytrauma patients. Also covering improved monitoring options along with issues in late patient outcomes and rehabilitation this work will greatly assist students, emergency personnel, trauma surgeons, orthopaedic traumatologists, and anesthesiologists.

• ISBN9783031369841
• Oprawatwarda
• Rok wydania2023

This textbook introduces quantum computing to readers who do not have much background in linear algebra based on the self-study experience of the author as an engineer. The author targets undergraduate and master students who are willing to spend about 60 -90 hours seriously learning quantum computing. This book is also suitable for self-study and teaching videos for each chapter and more than 200 exercises with answers are provided. Readers will be able to write their program to simulate quantum computing algorithms and run on real quantum computers on IBM-Q. Moreover, unlike books that only give superficial, "hand-waving" explanations, this book uses exact formalism so readers can continue to pursue more advanced topics based on what they learn from this book

• ISBN9783031381522
• Oprawatwarda
• Rok wydania2023

While several books describing imaging of brain tumors from MR acquisition techniques to differential diagnosis are written aby different contributors and present chapters with different styles and design, this book illustrates a unique vision and structure putting together modern molecular classification of brain tumor with modern neuroradiology.After an introduction on general imaging features of brain tumors the book explores each different tumor according to 2016 WHO classification, distinguishing however between adult and pediatric tumors, being the epidemiology substantially different between these two groups. The approach is schematic with few essential information on epidemiology, genetics, clinical features, location and prognosis, followed żeby a detailed description of imaging features with a large number of examples. Figures are mainly put together with the same modality considering all the different MR techniques as well as CT when it can be useful. Each figure provides T1, T2, FLAIR, DWI, ADC perfusion (in some case ASL), spectroscopy and post contrast study. Some examples of Amide Proton Transfer (APT) technique are provided as well.At the end of each chapter a scheme summarizes the different appearance of the tumor in any different sequence.This book will be an invaluable tool for radiologists, neurosurgeons, neurologists, pediatricians, and pathologists.

• ISBN9783031257780
• Oprawatwarda
• Ilość stron340
• Rok wydania2023

This book discusses the new era of modern retinal laser therapy and its clinical applications. While the photocoagulation era universally presupposed the therapeutic necessity of laser-induced retinal damage, the modern retinal laser therapy is equally opposed to this idea. The evidence for this sea-change in the understanding of retinal laser is well presented within this book, and the conceptual and clinical consequences are discussed with particular emphasis on the emergence of retinal laser therapy as the first reasonable preventive and restorative intervention for the most important retinal disorders. Finally, the future of modern retinal laser therapy is highlighted with respect to coming technological advances, remaining challenges, and the place of retinal laser in the management of retinal disease. This book is an essential resource for all ophthalmic residents and clinicians seeking a clear and concise guide to modern retinal laser therapy in their everyday practice.

• ISBN9783031194702
• Oprawamiękka
• Ilość stron221
• Rok wydania2023

This concise, easy-to-read pocket guide offers medical trainees, researchers, and clinicians at every level the perfect resource on Evidence Based Medicine (EBM). Based on the author's many years of experience teaching EBM to medical students and medical residents at Columbia University, this handy title addresses not only all the basic concepts and issues in EBM, but also takes an example-based approach and is replete with numerous illustrations. This brief book provides readers with all the tools needed to tell the good from the bad in healthcare research. It discusses every type of study design, from the assessment of diagnostic tests to clinical trials and meta-analysis. The work also introduces readers to novel methods, such as the Bayesian analysis of clinical trials. In addition, to help readers better retain the information, the guide includes thought-provoking review questions and answers in an appendix. In all, Pocket Evidence-Based Medicine: A Survival Guide for Clinicians and Students is an ideal resource for anyone who encounters statistics in their studies or career, including clinicians, researchers, trainees in medicine and graduate students in a wide range of other disciplines

• ISBN9783662668436
• Oprawatwarda
• Rok wydania2023

In dem Band sind alle Eingriffe der Mund-, Kiefer- und Gesichtschirurgie detailliert beschrieben und in über 1000 Zeichnungen illustriert. Darüber hinaus geben Experten der MKG-Chirurgie Tipps für die Anwendung im OP-Saal. Dargestellt werden Implantologie, septische Chirurgie, Traumatologie des Kiefer- und Gesichtsbereichs sowie die Behandlung der Lippen-Kiefer-Gaumenspalten und die Chirurgie des Gesichtsschädels, die Tumorchirurgie inklusive der plastisch rekonstruktiven Chirurgie und der modernen Verfahren des mikrovaskulären Gewebetransfers.

• ISBN9789811941450
• Oprawamiękka
• Ilość stron293
• Rok wydania2023

The subject of this book is artificial intelligence (AI), introducing the fast road sensing algorithm and system based on image pattern recognition for unmanned vehicle, especially for traffic sign recognition and complex road recognition. With rich figures and credible data, this book systematically and comprehensively describes the core technology and industrialization focus of today's unmanned vehicle system, which can be used as a reference for R & D Engineers and industrialization practitioners of unmanned vehicle, and it can also be used as a teaching material for higher grades and postgraduates in colleges and universities.

• ISBN9783662664087
• Oprawamiękka
• Ilość stron700
• Rok wydania2023

Erstmals in deutscher Sprache: Schein's Common Sense Emergency Abdominal Surgery, auf Englisch bereits in 5. Auflage erschienen - ein unkonventionelles Buch mit Kultstatus. Es führt Chirurgen logisch durch die Minenfelder der Indikationsstellung und Behandlung bei akuten Befunden im Abdomen. Das Buch wendet sich sowohl an junge wie an erfahrene Chirurgen. Die Autoren stellen ihre Erfahrungen und Empfehlungen dezidiert dar und geben zugleich lesens- und bedenkenswerte Einblicke in die kollektive Psyche der Viszeralchirurgen.

• ISBN9783658351878
• Oprawamiękka
• Ilość stron140
• Rok wydania2023

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

• ISBN9783031293399
• Oprawatwarda
• Rok wydania2023

An important part of every manager's job is changing people's behavior: improving someone's performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something. Yet, despite the fact that changing people's behavior is such a fundamental skill for managers, there is little in the way of systematic support for them to go about it.This book changes that, revealing simple but powerful techniques for changing behavior that experts from a range of disciplines have been using for years. Drawing upon proven methods from psychology, psychotherapy, and behavioural economics, it presents a comprehensive toolkit that managers can use to improve the performance of staff and address some of the most common challenges they face. With a new foreword and three new chapters, this revised edition expands on the original żeby showing how organisations and leaders have used the techniques presented in it, how these methods have become even more relevant in the post-pandemic world, and how it has been applied the broader challenge of workplace culture change. Finally, supplementary videos add detail to this new content, with examples and explanations presented żeby the authors.Videos via app: download the SN More Media app for free, scan a link with play button and access videos directly on your smartphone or tablet.